REAL MADRID
holds one of the most valuable image archives in world sport.
holds one of the most valuable image archives in world sport.
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A Proposal
Turn an iconic image library into the world's most valuable sporting print collection.
The Gap
Real Madrid owns one of the most valuable image archives in world sport — Zidane in Glasgow, Ramos in the 93rd minute, Cristiano's bicycle kick, the Galácticos era, La Décima, the Bernabéu reborn.
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The current website catalogue offers 12 basic iPhone cases. No archive. No AI. No print pipeline.
Today on realmadrid.com
Latest devices are not supported
iPhone 14 / 15 Pro are over two generations behind.
New designs for iPhone 16 & 17 · Essential
The wall art, personalised gifting and collector categories are worth tens of billions globally — yet sit entirely empty, unaddressed.
The Problem
Right now the user journey is broken — fans cannot search or discover any archive legend image to print. A fan wants to customise a historic photo into his or her own product.
No search results found
There is currently not one single customer journey on shop.realmadrid.com for a fan to buy an archive print, framed canvas, phone case, blanket, or collectible product.
Nothing is monetised as image-to-printed-product on the official store.
An entirely new commerce surface.
Proof of Concept
Licensed RM + Getty images of Zidane, 2002 UCL Final, Hampden Park.
Classic photography printed on premium materials.
Choose to include career stats, signature, and club crest with auto product preview generation.
Now multiply that by every player, every season, every trophy, every iconic night.
All imagery in this deck is for demonstration purposes only — used to illustrate the proposed product. Production imagery will be sourced from Real Madrid's archive and approved licensing partners, subject to club brand and IP approval workflows.
The Reach
The Future
Posters, prints, wall art and accessories.
Creative Range
Every player. Every moment. Every style. From cinematic photography to AI-generated editions — the archive becomes an endless creative canvas for fans.
The Maths
A single archive image expands automatically across our product types, sizes, frame styles, and fulfilment regions. The archive itself becomes the SKU engine — no manual product creation, no warehousing, no overstock risk.
Real Madrid does not need to create thousands of products manually or any product imagery.
The archive creates the SKUs and our engine renders the previews instantly.
The Infrastructure
The club retains complete brand and commercial control. Access to our product catalogue, orders, tracking and reporting. Every artwork design passes through approval workflows.
miPic operates within the club's existing image rights framework and approved licensing partners.
Sales
Orders received and printed within 72 hours, shipped via 10 Lab global supplier network.
The Archive Catalogue
Player Series
Zidane, Cristiano, Raúl, Hierro, Modrić — print series.
Era
The era that defined modern Madrid. Vintage editorial style.
Trophy Series
Every final and every trophy curated.
Architecture
The cathedral, old and new. Architectural prints.
Rivalry
The rivalry, in printed form and Limited Editions.
Weekly Drops
A fresh print every week — marking a moment from Madrid's archive. Auto-generated, algorithmic, collectible.
Personalised
Personalised name + number prints. High-margin gifting category.
Collector
Numbered limited runs. Collector tier. Authenticated.
All collections subject to player image rights and club approval workflows.
The Market
Each is growing faster than the broader retail market. None of them are currently served by the club as image-to-printed-product.
Real Madrid is not currently monetising
print products on the e-commerce store
Addressable Market
Football fandom moved. Merchandising hasn't caught up. Wall art, print-on-demand, personalised gifts, and licensed sports merchandise are growing faster than the broader retail market — yet we were unable to find any image-to-printed-product offering on the official Real Madrid store.
Wall Art & Canvas Print
2026 market size. Projected to reach $145B by 2034 at 5–9% CAGR. Framed prints, canvas, posters, décor — the core RM Print Archive category.
Print on Demand
2026 market size, growing to $100B+ by 2034 at 23–25% CAGR. Home décor is the fastest-growing sub-segment at 28% CAGR. Asia-Pacific leads — Madrid's fanbase is global.
Personalised Gifts
2026 market size, growing 7–10% annually. 62% of consumers prefer personalised décor over off-the-shelf — the exact behaviour Print Archive monetises.
Licensed Sports Merchandise
2026 market size, reaching $56B by 2034. Home décor & collectibles is the fastest-growing licensed sub-segment. Sports memorabilia alone: $28B → $42B by 2030.
Combined Addressable Market
Across four converging markets. Real Madrid currently addresses $0 of it through image-to-printed-product. 38% of wall-art sales come from Gen Z & Millennials — the next generation of Madrid fans.
Sources: Persistence Market Research, Fortune Business Insights, Global Growth Insights (wall art); Grand View Research, Mordor Intelligence, Precedence Research (print-on-demand); The Business Research Company, Verified Market Research (personalised gifts); Fortune Business Insights, Deep Market Insights (licensed sports merch & memorabilia). 2026 baselines with projections to 2034.
Phase 1
Launched on archive.realmadrid.com as a standalone destination — Madrid-branded, miPic-operated, fully white-label. The pilot starts with a five-legend print collection: Zidane, Figo, Ronaldo, Cristiano, and Raúl.
Fully contained launch — separate from realmadrid.com's main e-commerce shop.
Zero engineering dependency on Madrid's existing stack.
archive.realmadrid.com built and configured. Five-legend collection live with 8 products, 4 sizes, 3 frame options. Madrid brand system applied throughout.
Go-live with co-ordinated email + social campaign. Performance tracked daily: AOV, conversion, geographic spread, product mix, repeat rate.
Joint commercial review of pilot performance. Decision on next collection — Galácticos era, Champions League Nights, Bernabéu, or El Clásico.
miPic is the merchant of record. Real Madrid licenses the archive. Monthly royalty wired automatically.
Zero upfront cost. No platform fees. No minimums. No payment terms exposure for either side.
Zero operational lift. miPic operates the full stack — image rendering, supplier production, global fulfilment, payments, customer service.
Madrid licenses the moment. miPic prints & ships the product.
miPic
Founded by Creatives, for everyone.
[ mi (my) - pic ] ; noun
The company was born from selling our own hand-made canvas prints on a market stall. We created miPic to enable anyone or company to launch their own print store in 3 clicks. 'My Internet Picture' was an existing hashtag online #mipic and also a Spanish word, gaining us users in 40 countries by month 2 — entirely organic. Today miPic has thousands of happy customers in 80 countries and website users in 190 locations worldwide.
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miPic Ltd · Confidential proposal prepared for Real Madrid CF · 2026 · Not for distribution
